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Tips for choosing and employing Animation-
When and where to use character animation:
There are several mediums that might employ
character animation successfully, and just as many that don't. For instance,
while you probably wouldn't put an animated cartoon character into a
sales presentation, an interactive science presentation might be perfect
for an animated host or sidekick, especially if it is going to have
a younger audience.
All entertainment media- including games,
cartoons and postcards are ideal candidates for employing animated
characters.
Presentations- most presentations may not
fit the bill for character animation, but if the presentation is geared
towards children or families, you may find that it works perfectly.
Splash pages and advertisements- if you have
a company mascot, a good place to bring him to life on your website
may be in an opening splash movie or flash advertisements.
Types of animation:
There are several types of character animation;
Full, Limited, and 3D are considered here.
Full animation- is the cream of the crop
of hand drawn animation. This is the Disney movie standard, where
every frame is drawn out completely. This is always very costly and
time-consuming, but yields the best overall results.
Limited animation- is a much less expensive,
but also less lively form of animation. This is the Hanna-Barbera
standard, where mouths, eyes, limbs and other moving parts are drawn
separately from the main body.
3D animation- comes in a variety of flavors,
and depending on detail, style, liveliness of the animation, and other
factors, can run the gamut on time and production costs. It can be
much cheaper than limited animation, or more expensive than full.
Initial roll out in 3-D animation is generally much higher than subsequent
projects, depending on how many elements (characters, environments,
props, etc.) can be re-purposed from earlier productions.
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